Pinnacle empowers bettors through the launch of ‘Betting Resources’

Education focused bookmaker unveils the most comprehensive collection of expert betting advice available online.

London, 31st January 2017

Leading online bookmaker has underlined its focus on customer education with the launch of Betting Resources, promising the most comprehensive collection of expert betting advice available anywhere online.

Betting Resources’ focus is on highlighting the importance of a strategic and analytical approach to betting with the user experience driven directly by customer input.

In addition to betting articles now classified in distinct content categories and learning levels, Pinnacle has announced a new Resource Feed of unique market analysis and betting updates, as well as a betting tools section – all within a bold, easy-to-use layout that is mobile responsive. With further updates across the coming months, Betting Resources aims to take Pinnacle’s customer engagement to a whole new level.


Paris Smith, CEO of Pinnacle said:-

“Pinnacle has always put the customer first and utilised its Marketing expertise to educate players rather than participate in a bonus-led race to the bottom. With the launch of Betting Resources we are increasing the unique educational ‘bonus’ that being a Pinnacle customer offers.”

Mirio Mella, Customer Engagement Manager at Pinnacle said:-

“Pinnacle is proud of its unique reputation for providing educational content; Betting Resources underlines the importance of that commitment. The cutting edge user experience now matches the exceptional standard of content that our editorial team produce on a regular basis. I am very excited to hear the reaction of our customers.”