Unabated and Gambly Merge to Form Gambly Ventures
Two of the most recognized names in sports betting tools are now one company. Both platforms continue operating under their own brands.
By
Eric Pauly
9 min read
Unabated and Gambly Are Now One Company
Unabated and Gambly announced on March 18, 2026, that the two companies have officially merged to form Gambly Ventures, Inc. The deal combines Unabated's data infrastructure and sharp betting tools with Gambly's AI-powered betslip platform into a single entity. Cal Spears, who co-founded Gambly alongside Jonathan Bales, will serve as CEO. Matt Snyder, co-founder of Unabated, steps into the CTO role.
This was not exactly a bolt from the blue. Unabated held equity in Gambly from the very beginning and helped launch the platform in 2024. The two teams have shared resources for over two years. According to Spears, the merger became inevitable once the companies realized how deeply intertwined their operations already were. For bettors who use either platform, the immediate message is simple: nothing about your account, subscription, or tool access is changing. Both Unabated and Gambly will continue operating under their own brands.
article Summary
Unabated and Gambly have formally merged into a new entity called Gambly Ventures, Inc. Both platforms will continue to operate under their own brands. Unabated stays focused on sharp bettors with its odds comparison and analytics tools, while Gambly continues serving mainstream bettors through its AI chatbot interface. The merger formalizes a relationship that existed since Gambly launched in 2024, with shared equity and resources between the two teams.
What Is Gambly Ventures?
The New Corporate Structure
Gambly Ventures, Inc. is the parent company that now houses both Unabated and Gambly. The leadership team draws from both sides: Cal Spears (CEO) and Jonathan Bales (Chief Strategy Officer) from the Gambly side, and Matt Snyder (CTO) from the Unabated side. Unabated's other co-founders, Jack Andrews, Peter Jennings, Kevin Cassata, Rufus Peabody, and Dan Fabrizio, remain involved with the combined entity.
Spears and Bales are veterans of the daily fantasy sports industry through their work with RotoGrinders and FantasyLabs. Snyder and Andrews built Unabated into one of the most respected platforms among sharp sports bettors, with odds comparison tools, simulators, calculators, and market analytics that cater to serious, data-driven users. The combined roster of talent is notable. Having tracked both teams for the past two years, I can say that neither platform felt understaffed before, but the engineering resources were clearly being split across overlapping infrastructure.
A Merger That Was Already Happening
According to reporting from InGame, the formal merger was not originally part of the plan. Unabated held equity in Gambly from inception, and the teams had been sharing data ingestion pipelines, odds feeds, and engineering resources since 2024. At one point, their lawyers reportedly suggested they just merge because the intertwined business dealings were becoming too complex to manage separately. That practical reality eventually led to this announcement.
What This Means for Bettors Who Use Unabated or Gambly
Nothing Changes Right Now
If you are an Unabated subscriber, your account, subscription, and access to every tool remain exactly the same. The same applies to Gambly users. Both platforms will continue operating independently under their own brands. This is not a situation where one tool is absorbing the other or shutting down features. Unabated's announcement made this the very first point they addressed, and it is worth emphasizing because merger news often makes users nervous about losing access to features they rely on.
Where Users Should See Improvements
The combined entity promises faster product development driven by a larger, unified engineering team. Specifically, Unabated has highlighted three areas where the merger should create tangible benefits: expanded odds feeds (more sportsbooks and more real-time coverage), faster tool improvements, and more efficient use of engineering resources that were previously being duplicated across both companies. Having tested both Unabated's analytics suite and Gambly's AI interface, the overlap in backend infrastructure (data ingestion, odds mapping, latency optimization) was always apparent. Consolidating that work should free up resources for user-facing features instead of maintaining parallel systems.
Two Platforms, Two Audiences
Unabated: Built for Sharp Bettors
Unabated is not going anywhere and is not changing its focus. The platform will continue serving what Spears described as "the top 1 percent of bettors." That means odds comparison across 80+ sportsbooks, custom betting models, simulators, odds comparison tools, and the calculators that sharp bettors use to find closing line value and positive expected value. At $199 per month, Unabated is priced for serious users who treat betting as a skill, and the tools reflect that. The depth of Unabated's data layer is something I have consistently found to be among the strongest in the market when evaluating tools for advanced bettors.
Gambly: Built for Everyone Else
Gambly takes the opposite approach. It is an AI-powered chatbot that helps mainstream bettors find, evaluate, and place bets through natural language prompts. Instead of navigating complex odds screens and filters, you can ask Gambly for the best bet on tonight's NBA slate and get a betslip delivered via text message with deep links to place the wager. The platform has over 200,000 users who have added Gambly's phone number to their contacts, and it delivered nearly 15 million betslips to sportsbook operators during the most recent NFL season. Gambly is also expanding beyond traditional sports into prediction markets.
The Shared Infrastructure That Connects Them
Despite targeting different audiences, both platforms rely on the same foundational layer: data ingestion, odds mapping, latency, and data science. That shared backend is what made the merger logical. Rather than maintaining two separate pipelines that accomplish the same thing, Gambly Ventures can invest once and benefit both products. For the broader sports betting tools market, this is a signal that scale in data infrastructure matters. Building and maintaining real-time odds feeds across dozens of sportsbooks is expensive, and consolidating that cost is a competitive advantage.
What This Deal Signals About the Betting Tools Market
Consolidation Is Happening
This merger is not happening in isolation. BetSmart tracks 37+ active sports betting tools across the market, and the pressure on smaller players has been building for months. Two tools (OddsView and BeeBettor) shut down in the past year. Feature overlap across the market is significant: 23 tools offer odds comparison, 21 cover player props, and pricing competition continues to squeeze margins. The Unabated and Gambly merger is a different flavor of consolidation (a strategic combination rather than a shutdown), but it reinforces the same underlying trend. The market has more tools than the user base can support long term, and the companies that survive will be the ones that can build at scale.
AI and Data Infrastructure Are the Differentiators
What makes the Gambly Ventures combination interesting is that it brings together two distinct competitive advantages: Unabated's depth of data and Gambly's AI-driven user experience. Most tools in the market compete on variations of the same feature set (odds screens, EV calculators, prop tools). The tools that are carving out defensible positions are the ones investing in either proprietary data infrastructure or fundamentally different user interfaces. This merger stacks both. For bettors evaluating which tools are worth paying for, the companies investing in infrastructure tend to deliver more reliable data and faster updates over time.
Final Thoughts
The Unabated and Gambly merger into Gambly Ventures is a significant development for the sports betting tools market. It combines one of the most respected platforms among sharp bettors with one of the fastest-growing AI betting products, and it does so without disrupting either user base. For Unabated subscribers, the promise is faster development and expanded odds coverage. For Gambly users, it means the data feeding their AI recommendations gets stronger. For the market as a whole, it is another data point confirming that the era of dozens of tools competing with nearly identical features is moving toward a smaller number of better-resourced platforms.
If you use either tool, there is nothing you need to do right now. If you have been considering trying one of them, the merger does not change the value proposition of either platform today, but it does suggest both will get better over time as the combined team builds on shared infrastructure.
Unabated Gambly Merger FAQ
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