Unabated and Gambly Merge to Form Gambly Ventures
Unabated and Gambly now share a parent company, Gambly Ventures, Inc. Both brands kept their names, and both products have changed since the deal.
By
Eric Pauly
9 min read
Unabated and Gambly Are Now One Company
One company now sells both ends of the sports betting tools market. In mid-March 2026, Unabated and Gambly merged to form Gambly Ventures, Inc., putting a pricing and odds platform built for sharp bettors under the same roof as an AI chatbot that turns a text message into a loaded betslip. Gambly cofounder Cal Spears runs the combined company as CEO, and Unabated cofounder Matt Snyder is CTO.
Seven months later, the more useful question is what the Unabated and Gambly merger has actually changed. Both brands kept their names, but Gambly no longer charges anything and Unabated rebuilt its pricing around a $99 entry tier. I have kept both tools in my testing rotation since the deal, and this breakdown covers the structure, the changes, and where each one fits next to the rest of your tools. Our Unabated review and Gambly review go deeper on each product.
article Summary
Unabated and Gambly merged in March 2026 to form Gambly Ventures, Inc., and both products still run under their own brands. Since then, Gambly has dropped its paid plans and is free to use, while Unabated restructured into Props+ ($99), Premium ($199), and Concierge ($799) tiers above a free account. Unabated still serves sharp bettors who price markets themselves, and Gambly serves bettors who want a fast, chat-driven betslip.
What Is Gambly Ventures?
Gambly Ventures, Inc. is the parent company that owns both Unabated and Gambly. It is a corporate structure, not a new product. There is no Gambly Ventures app to download, and neither brand was folded into the other.
The New Corporate Structure
The leadership team pulls from both sides of the deal:
Cal Spears, CEO: Gambly cofounder
Jonathan Bales, Chief Strategy Officer: Gambly cofounder
Matt Snyder, CTO: Unabated cofounder
Still involved: Unabated cofounders Jack Andrews, Peter Jennings, Kevin Cassata, Rufus Peabody, and Dan Fabrizio
Spears and Bales come out of daily fantasy through their work with RotoGrinders and FantasyLabs, and that background shows in Gambly: it is built for volume and for users who want an answer fast. The Unabated group comes from the betting market itself. Andrews hosts the subscriber live streams, and Peabody's work shows up in the Massey-Peabody ratings inside Unabated Premium. One side knows how to reach a lot of bettors. The other knows how a fair price gets built.
A Merger That Was Already Happening
The formal deal mostly put paperwork around a relationship that already existed. Unabated held equity in Gambly from the start, and the two teams had shared data ingestion, odds feeds, and engineering work for more than two years. According to InGame's reporting, it was the lawyers who suggested merging, because the intertwined arrangement had become too complicated to run as two separate companies.
Spears framed the timing around growth rather than survival, pointing to prediction markets raising billions and legacy sportsbooks preparing to enter more than 20 new states. Whether that bet pays off is still an open question, but it explains why the deal was pitched as an expansion move and not a rescue.
What This Means for Bettors Who Use Unabated or Gambly
Your Account Carried Over, but Pricing Did Not Stand Still
At announcement, both companies said accounts, subscriptions, and tool access would stay the same, and that held. Nobody was migrated to a new login or pushed into a combined plan. What did change came later, product by product:
Gambly: free to use. The Pro subscription is being sunset, the $39 Lite plan is no longer on sale, and existing Pro subscribers keep access for the time being.
Unabated: a free account with basic odds screen access, then Props+ at $99 per month, Premium at $199 per month, and Concierge at $799 per month on top of Premium, restructured on July 19, 2026.
Both: separate logins, separate billing, separate brands.
Neither company has publicly tied these pricing moves to the merger, so treat the timing as context rather than cause.
Where Users Should See Improvements
The pitch at announcement was faster development from a unified engineering team, wider odds feeds, and less duplicated backend work. Some of that is now visible. Unabated shipped an in-game pricing tool in July that takes the current score and time remaining and returns fair live spreads, totals, and moneylines, starting with college basketball and expanding to MLB and NBA. Gambly launched Alerts with Points Move, Markets Open, and Prices Move triggers, and moved GamblyBot into the chat so you can paste a betslip screenshot and get the same parlay rebuilt with one-tap slips.
Running the two side by side, the shared plumbing is easy to spot. Both depend on mapping the same market across dozens of books in real time. Consolidating that work is the part of the merger most likely to reach users, as faster fixes and broader book coverage rather than a merged interface.
Two Platforms, Two Audiences
Unabated: Built for Sharp Bettors
Spears described Unabated's audience as "the top 1 percent of bettors," and the product backs that up. Its core idea is the Unabated Line, a no-vig fair price built from market-making books, which you compare against every available price to see how much edge a bet carries. Around that sit real-time odds screens, prop and game simulators, and calculators. Premium adds market-maker pricing from books like Bookmaker and Circa plus the Massey-Peabody ratings.
It does not hand you picks. It tells you what a bet should cost and leaves the decision to you. That suits bettors who already think in terms of sharp sports betting and market price, and it is a steep climb if you want someone to tell you what to play tonight. To see whether it fits your process, Unabated offers a discounted 5-day trial on Props+ and Premium, and the free account shows the prop odds screen before you pay anything.
Gambly: Built for Everyone Else
Gambly starts from the other end. You ask a question in plain language, by text, in the app, on iMessage, or through its Discord bot, and it answers with a priced bet and a deep link that loads the slip in your sportsbook. Ask for the best price on a Dodgers run line or a same-game parlay for Sunday Night Football and you get a playable slip instead of an odds grid. At the time of the merger, more than 200,000 users had saved Gambly's number to their contacts, more than 2,700 Discord servers ran the bot, and it had delivered nearly 15 million betslips during the 2025 NFL season.
It is now free, which removes the main reason not to try it. The tradeoff is depth. A chat answer is a starting point, so confirm the price in your own book before you tap. If you are weighing it against other AI tools, our Rithmm vs Gambly comparison shows how it stacks up against a custom model builder.
The Shared Infrastructure That Connects Them
Under the hood, both products need the same four things: data ingestion, odds mapping across books, low latency, and data science. Those are the expensive parts. Matching a single Jalen Brunson points prop across DraftKings, FanDuel, Caesars, and a dozen other books, each with its own naming and market IDs, is unglamorous work every odds tool has to solve. Gambly Ventures now pays for it once and runs two products on top of it.
What This Deal Signals About the Betting Tools Market
Consolidation Is Happening
BetSmart's tool database lists close to 50 betting tools, and the overlap is heavy: 28 offer odds comparison, 31 cover player props, and 13 are tagged as AI-backed. When that many products sell versions of the same screen, the pressure lands on price and on who can afford to keep live data feeds running. A handful of tools we have reviewed have shut down entirely over the past two years.
The Gambly Ventures deal is a different flavor of the same trend. Instead of one tool closing, two complementary ones combined their cost base. It would not be surprising to see more of this, since a tool with a loyal audience and a thin data budget is a natural partner for a tool with strong data and a smaller audience.
AI and Data Infrastructure Are the Differentiators
Most tools compete on a near identical feature list: odds screen, EV finder, prop research. The ones carving out defensible ground tend to own either the data layer or a different way of interacting with it. Gambly Ventures now has both, and its prediction market plans show how it intends to use them. Gambly has said it wants to generate slips for prediction markets, turning something as loose as a weather tweet into a deep-linked market slip.
My takeaway from testing AI betting tools over the past year is that the chat layer is only as good as the prices underneath it. A model that confidently recommends a stale number does more harm than no recommendation at all. That is why this pairing makes sense, and why it is worth checking the data source behind any tool on our list of AI betting tools before you trust its output.
Unabated and Gambly Since the Merger: A Timeline
The announcement promised that nothing would change for users, and on day one nothing did. The changes since have been steady:
March 2026: Unabated and Gambly announce the merger and form Gambly Ventures, Inc. Both brands keep their names, and existing accounts carry over.
July 19, 2026: Unabated restructures into Props+, Premium, and Concierge above a free account, folds Edge Rusher and Prop Rusher into Concierge, and adds a discounted 5-day trial, its first low-commitment entry point.
July 2026: Unabated ships its in-game pricing tool, starting on college basketball before expanding to MLB and NBA.
By August 2026: Gambly sunsets Pro, pulls the Lite plan, and becomes free to use. Alerts launch with Points Move, Markets Open, and Prices Move triggers.
Read together, the moves separate the two brands more sharply than the announcement did. Gambly is free and built for reach, and its business has leaned on sportsbook partnerships, where every slip that loads in a book has value. Unabated kept its paywall but lowered the entry price to $99, which opens the analytics side to more bettors without discounting Premium. That is a sensible way to run two brands for two audiences, though neither company has described its strategy in those terms.
Final Thoughts
The Unabated and Gambly merger reads less like a takeover and more like two connected companies making their arrangement official. Half a year on, the visible changes are in pricing and product, not branding: Gambly is free, Unabated has a cheaper entry tier, and both have shipped new tools. If you already use either one, the merger itself requires nothing from you. If you have been on the fence, testing them costs very little right now, Gambly at no charge and Unabated through its 5-day trial on a slate you would bet anyway.
Unabated Gambly Merger FAQ
Additional Resources
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