Optimal Review: +EV Betting Tool With Custom Models, Research, and Bet Tracking
A data-first betting platform designed to simplify +EV strategies with proprietary models, sharp insights, and smart bet tracking.
What is Optimal Bet?
Optimal is a sports betting platform designed to help users make smarter bets through +EV strategies. Backed by proprietary algorithms, it identifies bets with positive expected value and delivers recommendations across props and game lines. Their extensive betting models help users find value in a variety of markets.
With built-in odds shopping, real-time notifications, and bet tracking, the app is an accessible and affordable entry point for newer bettors while offering utility to more seasoned sports bettors. It is sleek, easy to use, and inexpensive.
Key Features
Key Features of Optimal Bet
Optimal Bet has a hand in several different feature buckets. From +EV and line shopping to bet tracking and community, Optimal Bet provides value in several ways.
Proprietary +EV Algorithms
Optimal uses custom-built algorithms to surface betting opportunities with a mathematical edge. These +EV picks span player props and game lines, helping bettors focus on long-term profitability through data. They have a proprietary grading system to indicate to users which bets are better than others.
As of this review, Optimal Bet has +EV algorithms for the following sports/leagues:
NFL
NBA
MLB
NHL
CFB
CBB
WNBA
MMA
MLS
Golf
Tennis
College baseball
Parlay Builder
Optimal Bet has a feature that allows users to build model-backed parlays in the app. In the "parlay" tab, you can select two events that Optimal has a high grade on, add them to a bet slip, and see the fair odds of the bet. You can then track the parlay you crafted right on the app, though you have to manually go to the sportsbook of your choice to place it.
Bet Tracking & Line Shopping
As mentioned above, you can track every bet you plan on placing directly on Optimal. That said, there is no sync function, and everything needs to be done manually. Still, having tracking is helpful for its users. Optimal Bet helps you find the best odds in the market and calculates the vig on existing lines.
Community & Expert Insights
Optimal Bet has an exclusive Discord server for its members. In this server, Optimal gives more profound insights into picks. Experts also help with education, which is a great touch.
Player Prop Research
Projections are the core of Optimal Bet, but users can still access actionable player prop research data. While their player prop research is not as robust as that of some other companies, this is still a nice touch for users. The data is displayed cleanly and has a variety of filters.
Optimal Bet Pricing & Discount Code
Optimal is available on the iOS App Store and the Google Play Store. Their website is also supported on web browsers, so you can access the UI on a computer.
Optimal Bet only offers an annual subscription.
Optimal Annual: $99/year
Optimal Bet offers a seven-day free trial for all new users, so you can test the tool before committing to it for the long term.
Why Optimal Bet Stands Out
Optimal Bet stands out due to its ease of use, feature variety, and UI. It's also cheaper than other tools with other functionality. All things considered, there are a few things that make Optimal Bet a worthwhile choice for bettors.
Accessible Path Into +EV Betting
+EV betting can be overwhelming, but Optimal simplifies it with user-friendly tools and clear outputs. The platform turns complex math into digestible opportunities for new bettors. The app is clean, and it's very clear where the models are showing edges, and when they are saying to steer clear of certain plays.
Pros
Cons
Rare Blend of Affordability and Variety
At under $10/month, Optimal Bet provides more value than many competitors at 2–3x the price. From bet tracking to projections, it packs in key features without overcomplicating the interface. Some of these features lack depth, so yes, it's cheaper, but not all features are maximized.
Parlay Optimizer
Parlays are popular among sports bettors, and Optimal Bet helps its users build better parlays. By showcasing the EV, recommending units, and showing the fair odds of the parlay, there is a clear focus on helping users make better bets.
Where Optimal Bet Can Improve
We've alluded to it a few times in this review, but there are ways Optimal Bet can improve. Feature variety is one thing, and feature depth is another. While some features certainly have depth, others are works in progress.
Lacks Niche Customization
Optimal is built for general use, and bettors with niche strategies or sport-specific edges may feel limited. There’s little room for customizing the algorithm’s logic or adjusting filters to fit personal betting styles. Other tools may be a little more expensive or less focused on +EV, but have more customization.
+EV Requires Volume
To benefit from Optimal's approach, users must place bets consistently and at higher volumes. Casual users who don’t understand the long-term nature of +EV betting may struggle to see results. That said, Optimal Bet does a fantastic job with education, so it certainly helps users bridge the gap.
Feature Depth
The app's main value proposition is its extensive betting models, and they do a fantastic job with that. That said, the line shopping, player prop research, and bet tracking features all leave much to be desired. Having so many features in one tool can't be easy, and updates are expected, but as it stands, some features lack depth compared to competitors.
Highlights
Proprietary, extensive betting models
Detailed parlay optimizer
Education, expert content, & community
Drawbacks
Limited sportsbooks for line shopping
Manual bet tracking
Some features lack depth
Is Optimal Bet Worth It?
Optimal is worth considering for mostly newer sports bettors. For those unfamiliar with +EV betting, it offers a great introduction to data-driven decision-making and long-term profitability strategies, all at a lower price point than many competitors. With features like real-time notifications, odds shopping, and bet tracking, Optimal gives users the tools they need to improve performance and develop disciplined habits.
That said, while advanced bettors can extract value from Optimal’s proprietary models, the platform does have its limits. It lacks support for niche markets and doesn’t offer deep customization, which may turn off those with more specialized strategies. Still, given the price, functionality, and ease of use, Optimal stands out as a great entry point for learning and executing +EV betting principles.
Final Thoughts
Optimal Bet is a great option for newer sports bettors. It's inexpensive, it preaches good sports betting habits, has a ton of features, and is worth checking out.
