Bet Hero Review for February 2026
Bet Hero is a positive EV betting tool and arbitrage platform that covers over 400 sportsbooks across the US, UK, Europe, Canada, and Australia. If you have ever felt limited by tools that only support a handful of books, Bet Hero aims to solve that problem with the largest sportsbook list in the industry. The platform launched in October 2023, originally as a Discord bot and community, and has since grown into a full-featured web application.
When Bet Hero's team walked me through the platform, the first thing that stood out was the sheer volume of sportsbooks available. We are not just talking about the usual US books. Bet Hero pulls in local books from Spain, Italy, and other European markets that most competitors simply do not cover. For bettors outside the US, or anyone with access to offshore or international books, this opens up a significant number of additional +EV and arbitrage opportunities that other tools miss entirely.
Bet Hero supports 22 sports and over 500 leagues, offering both prematch and live betting. Live betting was added roughly a month ago and runs at approximately one second of latency. The platform also includes a full bet tracker, a detailed analytics dashboard, and a free Bet Checker tool that anyone can use without signing up. Whether you are grinding arbitrage or hunting +EV edges, Bet Hero brings a unique combination of coverage and customization to the table.
How to Sign Up at Bet Hero
Getting started with Bet Hero is straightforward. Here's how to set up your account:
Visit the Bet Hero website and click the sign up or get started button.
Create your account using your email address. Some tools also support signing up with Google or Discord.
Choose your plan. Bet Hero offers a seven-day trial for 1 Euro.
Complete your profile and connect your sportsbook accounts if the tool supports it.
Start exploring the dashboard and features. Take a few minutes to familiarize yourself with the layout before placing any bets.
Once you are signed up at Bet Hero, you can start creating your custom filters and finding the bets you are looking for.
Key Features of Bet Hero
Bet Hero packs a wide set of features aimed at bettors who want to find edges through math, not gut feeling. The platform covers both +EV and arbitrage strategies with a level of customization that experienced bettors will appreciate.
+EV Betting Tool
Bet Hero's +EV scanner is the core of the platform. During the demo, I counted over 12,800 active prematch bets available, sorted by EV percentage. The tool lets you select your country, customize which sharp books to use for devigging, choose your devig formula, and apply recommended filters or build your own per-market settings. You can filter by sport, league, sportsbook, and market type. Column customization, sound notifications when new bets appear, automatic recalculation on odds changes, and a sharp-only filter round out what is a genuinely deep feature set.
Live +EV Betting
Live betting support was added recently and is available on the Pro plan. Bet Hero reports approximately one second of latency on live odds, which is competitive with other tools in the space. You can toggle between pre-match and live views, and the same filtering and customization options apply. For bettors who want to catch in-game edges, this is a meaningful addition.
Free Bet Checker
One of Bet Hero's most interesting features is the Bet Checker, which is completely free and requires no sign-up. You enter any bet, and it returns the expected value, win probability, and line shopping data across 280+ sportsbooks. It also gives each bet a rating like "Great bet" or flags it as a poor value play. I tested it with an FA Cup match and got a 51% EV reading with a 68.6% win probability. It is a genuinely useful tool for anyone who wants to verify a bet before placing it, and it doubles as a smart marketing funnel for Bet Hero.
Arbitrage Tool
Bet Hero's arbitrage scanner identifies risk-free opportunities across its 400+ sportsbooks. You can set required books, filter by leagues and markets, and see which side of the arb carries +EV. The tool lets you open both sportsbooks side by side, customize display columns, recalculate on the fly, and save arbs directly to the bet tracker. For bettors who want to grind out consistent, low-risk profit, the arbitrage tool is well built and tightly integrated with the rest of the platform.
Dashboard and Stats Tracking
Bet Hero's dashboard provides a comprehensive view of your betting performance. During the demo, I saw a user profile showing €71,135 in profit across 6,152 bets at a 7.26% ROI. The dashboard includes a calendar view, CLV tracking, and ROI breakdowns by sportsbook, sport, market, and bet type. You can also set up multiple profiles for managing different sportsbook accounts, which is a practical feature for serious bettors who run multiple books.
Bet Tracker and Bankroll Management
The built-in tracker handles transactions, deposits, withdrawals, and balances per sportsbook. It supports Bitcoin conversions for bettors using crypto books, and you can configure bankroll settings including default arb percentages and Kelly criterion sizing. This level of bankroll management built directly into the tool saves you from relying on spreadsheets or third-party trackers.
Bet Hero Pricing & Plans
Bet Hero offers three pricing tiers, all listed in EUR. Every plan includes a €1 trial and the "Profit Guaranteed" money-back policy. Annual billing saves 40% across the board.
Starter (€29.99/month): Prematch +EV and arbitrage only. ROI is capped at 4%. A solid entry point for bettors who want to test the platform without a large commitment.
Plus (€59.99/month): Prematch +EV and arbitrage with no ROI limit. This is the sweet spot for most serious prematch bettors who do not need live data.
Pro (€89.99/month): Everything in Plus, plus live +EV and arbitrage betting with no ROI limit. This is Bet Hero's top tier and where the full feature set is unlocked.
Compared to tools like OddsJam, which starts at $199.99/month, Bet Hero's pricing is significantly more accessible. Even the Pro plan comes in well under what many competitors charge for their entry-level offerings. The €1 trial makes it easy to test without risk.
Why Bet Hero Stands Out
Bet Hero separates itself from the crowded +EV and arbitrage tool market in a few specific ways. After spending time with the platform and comparing it to tools I have tested previously, these are the differentiators that matter most.
Unmatched Sportsbook Coverage
With over 400 sportsbooks, Bet Hero offers the largest book list of any tool I have reviewed. This is not a vanity number. More books mean more pricing discrepancies, which directly translates to more +EV and arbitrage opportunities. The inclusion of local European books from countries like Spain and Italy, along with books from Australia and Canada, makes this especially valuable for international bettors. If you have access to books that other tools do not track, Bet Hero is likely the only platform scanning those lines.
Deep Customization for Experienced Bettors
Bet Hero gives you control over nearly every variable in the +EV and arbitrage scanning process. Custom weight assignments, per-market filter settings, multiple devig formulas, and column customization put you in the driver's seat. This is not a tool that just shows you a list of bets and asks you to trust it. You can tune the scanner to match your own approach, which is something that separates Bet Hero from more simplified platforms.
Aggressive Pricing with Low Barrier to Entry
Starting at €29.99/month with a €1 trial and a money-back guarantee, Bet Hero is one of the most affordable serious +EV tools on the market. The pricing structure rewards commitment with a 40% discount on annual plans, and even the top-tier Pro plan at €89.99/month is a fraction of what some competitors charge. For bettors who are cost-conscious but still want professional-grade scanning, the value proposition is strong.
Where Bet Hero Can Improve
Bet Hero has a lot going for it, but no tool is perfect. After testing the platform, here are the areas where it could improve.
EUR-Only Pricing
All of Bet Hero's pricing is listed in EUR, which can create confusion for US and UK-based bettors who need to mentally convert prices or deal with currency fluctuation on their credit card statements. Adding USD and GBP pricing options would be a welcome improvement, especially since the US, UK, and Australia are the top three countries by user count.
No Mobile App
Bet Hero is currently a web-only platform. There is no iOS or Android app available. For bettors who want to check bets on the go or place live bets quickly from their phone, this is a notable gap. The web interface works, but a dedicated mobile experience would make the live betting feature significantly more practical.
That said, Bet Hero is certainly for more sophisticated sports bettors who are likely betting at their computer anyway.
Starter Plan ROI Cap
The Starter plan caps your ROI at 4%, which limits the profitability ceiling for users on the lowest tier. While this encourages upgrading, it may frustrate bettors who want to fully test the platform's potential before committing to a higher-priced plan. It would be helpful if the trial period removed this cap so new users could see the tool's full value.
What's New at Bet Hero
Check back for the latest updates from Bet Hero. We update this section regularly as new features and changes are announced. Make sure to bookmark this page to stay up to date with Bet Hero.
Recommended Sportsbooks for Bet Hero
Since Bet Hero covers 400+ sportsbooks, you have plenty of options for pairing it with the right platforms. For long-term profitability, consider using exchanges and prediction markets that will not limit winning bettors, alongside traditional sportsbooks where you can exploit pricing inefficiencies while your accounts remain active.
Novig: A peer-to-peer betting exchange with sharp lines that complement Bet Hero's EV scanning. You will never get limited. Read our Novig review.
ProphetX: A soon-to-be prediction market with solid liquidity and competitive odds. Pairs well with Bet Hero's broad market coverage. Read our ProphetX Review
FanDuel: One of the largest US sportsbooks with slower limiting, making it a solid option for +EV bettors using Bet Hero's scanner.
Is Bet Hero Worth It?
Bet Hero is worth it for bettors who want broad sportsbook coverage and a customizable +EV and arbitrage scanning experience at an accessible price point. If you are based in the US, UK, or Europe and have access to multiple sportsbooks, Bet Hero's 400+ book coverage will surface opportunities that other tools simply cannot find.
The Plus plan at €59.99/month hits the best balance of features and value for most serious prematch bettors. If you also want live betting, the Pro plan at €89.99/month is still well below what many competitors charge. The free Bet Checker alone is worth bookmarking, even if you do not subscribe.
Bet Hero is not the right fit for bettors who want a polished mobile app or prefer USD pricing. But for anyone willing to work on desktop and take advantage of the platform's deep customization, it delivers strong value. The €1 trial makes it a low-risk decision to try it yourself. Bet Hero is a strong addition to any list of best sports betting tools.
Final Thoughts
Bet Hero brings something genuinely different to the +EV and arbitrage space with its 400+ sportsbook coverage and deep customization options. The free Bet Checker is a standout feature that lets anyone verify the value of a bet before placing it. At its price point, it is one of the more compelling options for international and cost-conscious bettors alike.
