Rithmm Review: Customized AI Sports Betting
Rithmm is an Al-backed sports betting tool that helps users make sports betting models, line shop, & place better bets.
What is Rithmm?
Rithmm is an AI-powered sports betting platform that puts bettors in control of their strategy. Launched in 2022, it’s quickly becoming one of the most innovative tools in the space. It helps users create custom betting models, track performance, and surface value across multiple sportsbooks.
At its core, Rithmm allows you to tail and track their internal model or build your own model to track in the app. You can generate a fully personalized model for spreads, money lines, and totals across the NFL, MLB, NBA, NCAAF, and CBB in just a few minutes. Rithmm also includes a prop betting model for the NFL, MLB, and NBA, adding depth for player prop bettors.
Key Features
Key Features of Rithmm
Rithmm incorporates AI technology to allow users to build customizable models that help them quantify edges and make better bets. Whether creating their own model or using their internal AI model, the platform makes complex quantitative analysis approachable and fast, among other excellent features.
Custom AI Betting Models Built in Minutes
One of Rithmm's main highlights is its AI model-building feature. Modeling for sports betting is a complex process, so Rithmm decided to do the heavy lifting for its users. Rithmm provides the data and the math while the user selects which stats to use and how much to weigh them in the model. All the data for the AI models to work is already on the app.
Rithmm currently supports game line AI model building for:
NFL
MLB
Golf
NBA
NCAAF
CBB
AI Sports Betting Picks for Player Props and Game Lines
If you’re not ready to build a model from scratch, Rithmm’s internal AI model provides daily recommendations based on expected value. This includes a dedicated player prop model for the NFL and NBA, complete with hit rates, injury news, and line shopping. Rithmm makes it clear which bets its model sees value in and which bets it recommends avoiding.
Track Your Bets and Adjust Your Models
The platform includes a bet tracker to monitor your picks' performance, whether from your custom model or Rithmm’s proprietary AI model. If a model you build underperforms, you can delete it and rebuild it in minutes. This way, you have complete control over your results and can test your model to see if it's up to your standards.
Player Prop & Game Line Analysis
Not only does Rithmm reveal its models' results on each game it breaks down, but it also gives insights into different events. In its props tab, Rithmm has player prop hit rate information as well as other key pieces of data to know before locking in a bet. These insights are also found for game line bets.
Rithmm Pricing & Discount Code
Rithmm is available on the iOS App Store and the Google Play Store. You can also access the app on their website. The user interface on the app and the website is the same.
Rithmm offers two subscription levels with a 7-day free trial:
Core Plan – $29.99/month or $299.99/year
Includes custom model building, final score projections, bet tracking, and weekly newsletters.Premium Plan – $99.99/month or $999.99/year
Adds sharper data, injury-based model adjustments, back-tested stats, and full line shopping integration.
Why Rithmm Stands Out
Rithmm is an excellent asset for any sports bettor, specifically less sophisticated bettors, because it makes quantifying an edge easy. Sports betting is complicated, and Rithmm gives you picks based on their in-house model and the freedom to create your own model.
Customizable AI-Driven Sports Betting
Rithmm takes the complexity out of modeling. Its internal AI handles the heavy lifting, but you decide what inputs matter most. By selecting preferred stats and weightings, bettors can quickly build personalized models that surface real edges and easily scrap or refine them based on results.
Pros
Cons
Player Prop Model with Digestible Insights
Rithmm’s in-house prop model identifies high-EV bets in NFL and NBA markets. Each recommendation includes hit rate data, injury reports, and precise projections, making it easy to understand why a pick has value. You can also track your props right inside the app.
Built-In Line Shopping
Serious bettors know that getting the best number matters. Rithmm shows real-time odds from multiple sportsbooks to see which book offers the best line instantly. Whether you're betting props, spreads, or totals, this feature gives you an additional built-in edge and promotes best sports betting practices.
Where Rithmm Can Improve
Rithmm has potential, but the platform still feels early-stage in several key areas. From stability issues to limited flexibility, some real drawbacks hold it back from being a top-tier betting tool, at least for now.
Clunky UI and Frequent Bugs
Despite its unique value proposition, Rithmm’s interface feels dated and unintuitive. Navigating the app has a learning curve, and performance can be frustrating. The models sometimes freeze mid-build, requiring you to close and reopen the app to continue. These bugs make using the app a prolonged experience.
Limited Sports and Closed Data System
Rithmm only supports custom models for the NFL, MLB, Golf, NBA, NCAAF, and CBB. There are no customizable prop models, and you’re locked into using only the data provided in-app. If you want to incorporate your own stats or go deeper with niche markets, you’re out of luck. It’s a rigid system that lacks the flexibility experienced bettors often need, and beginner bettors would like to explore.
Highlights
Highly customizable with AI
Unique; no other tool is like it
Projections directly from their AI model
Drawbacks
Limited customization
Decent learning curve
Does not offer many sports or markets
Is Rithmm Worth It?
Rithmm is a creative entry into the sports betting tool space, but it’s still finding its footing. The ability to build custom models quickly is genuinely valuable and unique, and the in-app AI does a great job surfacing edges for people looking for picks or guidance. For $29.99/month, the Core plan offers a low-risk way to explore modeling without needing your own spreadsheets.
That said, the platform has some clear flaws. The user interface needs work, the app can be buggy, and the lack of prop model customization or broader sport support may frustrate advanced users. The line shopping feature is functional, but doesn’t stand out compared to other tools.
The bottom line is that if you’re new to model building and want a lightweight, structured intro to value betting, Rithmm is worth trying. Just know that going in is not perfect and not for everyone.
Final Thoughts
If you need help quantifying complex sports betting data, Rithmm's AI sports betting model can help you make better bets.
